The Grom Blog
Everything you need to know about influencer marketing in the Balkans.
What is Grom Agency?
The first Franco-Balkan influencer marketing agency, founded in 2025 in Paris. We select, we manage, we deliver.
How much does an influencer campaign in the Balkans cost?
Custom pricing, structurally 3 to 5 times cheaper than an equivalent French activation.
Why activate Balkan markets for a French brand?
3.7 million Instagram users in Serbia, costs 3 to 5 times lower, and no French agency positioned. A unique first-mover advantage.
Which creators work with Grom Agency?
Selected creators from 19K to 134K followers, over 900,000 accounts reached per month, and collaborations with Samsung, McDonald's, NYX and DM.
How does a campaign with Grom Agency work?
We handle the entire process: selection, negotiation, briefing, validation and detailed reporting.
Which industries work with Grom Agency?
Beauty, hair care, skincare, nutrition, lifestyle, fashion and wellness: any product adaptable to a young, connected audience.
How to launch your French brand in Serbia in 2026
Steps, costs and mistakes to avoid to succeed with your launch on the Serbian market in 2026.
How much does an influencer cost in the Balkans in 2026?
The real rates of content creators in Serbia and the Balkans, 3 to 5 times cheaper than in France for better engagement.
Why the Balkans are the next eldorado for French beauty brands
Untapped market, premium image of made in France, reduced costs: the opportunity 99% of beauty brands have not yet seen.
UGC in 2026: how much it costs and why it boosts your sales
UGC content has become the most profitable weapon of beauty brands. What it is, how much it costs and why it converts better than classic advertising.
How to know the price of a creator or influencer video
The criteria that set the price of creator content, and how to calculate the right rate with our free tool.