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Strategy3 min readJune 3, 2026
Why activate Balkan markets for a French brand?
3.7 million Instagram users in Serbia, costs 3 to 5 times lower, and no French agency positioned. A unique first-mover advantage.
The Balkans count 3.7 million Instagram users in Serbia alone. Made in France is perceived there as a mark of quality and accessible luxury.
3.7 million
Instagram users in Serbia
3 to 5x
Cheaper than a French campaign
2-3x
Engagement vs European benchmarks
20 million
Young and connected inhabitants
0 agencies
French competitors on this territory
Campaign costs are 3 to 5 times lower than French equivalents, engagement rates are 2 to 3 times higher than European benchmarks, and no French agency is yet positioned on this territory. It is a unique first-mover advantage.
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