Will the Balkans like your product?
Test demand with our local food creators, whose audience reaches Serbia, Croatia, Bosnia and Herzegovina, Montenegro and North Macedonia, before investing in a distributor.
Why this type of product
Fine food, snacking, drinks: products that are easy to ship, show and taste.
It travels easily
Bars, biscuits, chocolate, jams, herbal teas: no cold chain needed for a first test.
It works on video
A product you open and taste in a few seconds makes natural content.
Made in France stands out
A premium French product keeps real appeal with the local audience.
Very strong engagement
Creators’ communities react, comment and share, across the whole region.
Why now
French food brands are still rare on this market. Those who test first already know what works when the others start asking the question.
End of year
To be visible over the holidays, product shipping has to be prepared now.
Recent proof
A single piece of content generated 5,174 entries and 808 new followers in 10 days on our latest campaign.
An informed decision maker
With the test results, you talk to a local distributor already knowing the demand.
The market in numbers
Public data on Serbia, the largest market in the region.
$8 to 9 bn a year
Food retail in Serbia is worth about 8 to 9 billion dollars a year.
Over 60%
of Serbia’s agri-food imports come from the European Union (January to October 2023).
2.9 M online shoppers
E-commerce is about 5% of retail sales, around 500 million dollars a year.
Sources: USDA, Exporter Guide Serbia (2024) / U.S. Department of Commerce, Serbia Agricultural Sectors. Some figures in these reports do not state their year.
What we check before launching
The points that make the difference between a useful test and a wasted budget.
The real audience
Followers’ countries, women and men split, interactions, before signing.
Logistics
Shipping, customs, packaging and labelling for your category.
The mechanic
A simple mechanic gets more people to take part. Every extra step loses participants.
How a food test works
- 1
15 minute call
Your product, your target, what you want to learn from the market.
- 2
Food creator selection
Profiles whose audience matches your target, checked before the collaboration.
- 3
Brief, contract, shipping
We handle the brief, the contract in Serbian and the shipping of the products.
- 4
Publication and review
Entries, reactions, followers gained, and sales through a promo code if your website allows it.
Frequently asked questions
Can I sell in the Balkans after the test?+
The test measures real audience interest. To sell afterwards you need a local distributor and a check of the labelling rules for your category. The test results help you negotiate with them.
Is my product suitable?+
Dry, packaged and stable products are the easiest to test: bars, biscuits, chocolate, jams, herbal teas, snacking. Fresh products need logistics that we study case by case.
Do I need to adapt my packaging?+
In Serbia, imported products must carry a Serbian translation, which can be added as a sticker label, with the importer’s name and address. We check the rules of each country with you before shipping.
What results can I expect?+
We do not promise any figure. On our latest campaign (cosmetics), one piece of content generated 5,174 entries and 808 new followers in 10 days. We do not have a published food case yet, and we would rather tell you.
What budget should I plan?+
The Gromkulator gives you an instant estimate based on content and usage rights. We then agree on a simple test together.
Ready to test the Balkans?
Estimate your campaign in two minutes, then let us talk for 15 minutes about the test that suits your product.