10 days, one Serbian creator, 5,174 entries
How a cosmetics brand gained 808 new followers in Serbia through a giveaway run by Grom.
The results
Figures recorded at the end of the giveaway.
5,174
giveaway entries in 10 days.
808
new followers gained by the brand’s account.
1,321 likes
and 182 shares on the creator’s video.
What we did
- 1
Setting the objective
The brand wanted to make its name known in Serbia and win its first local followers.
- 2
Choosing the creator
A profile whose audience matches the beauty target, with a highly responsive community.
- 3
The giveaway mechanic
Clear rules in Serbian, products to win, simple actions to take part.
- 4
Tracking and review
Tracking of entries and followers gained over 10 days, then a review shared with the brand.
What this shows
A first test with a single creator is enough to see whether a brand sparks interest in Serbia. The giveaway builds name recognition, and the next collaborations can then be linked to a promo code to track sales.
What if it were your brand?
Tell us about your product and we will suggest a suitable test in less than a week.